Why hello there. 

I'm Brad, a creative strategist living in Chicago. This is a steady stream of things I make, see and think.

Highlights from the worlds of advertising, startups, comedy, space, Internet hijinx, and my life in Chicago.

Do say hello.


That time Dan Harmon live instagramed his trip to the turkey leg place in Disneyland.

You should also follow him because his bio reads:

Dan Harmon

I eat butts and drink butts

Featured: @thiswildidea’s Portrait of America


Name: Theron Humphrey, @thiswildidea

Bio: Meeting folks, loving folks, living the dream.

Website: thiswildidea.com

Location: USA

Theron Humphrey is traveling across the United States on a quest to meet 1 new person a day, every day, for 365 days. His goal is to create a huge portrait of America, visiting all 50 states, driving 40,000 miles, meeting and photographing folks daily for one year. Want to be part of the project? You can change Theron’s route by signing up at thiswildidea.com — you may even get to meet his amazing balancing coonhound Maddie!

One morning I woke up and realized how amazing it would be to hear my mom’s voice before she had me, or to hear my great-grandparents’ voices. To see them living their everyday. I’ve always admired folks who’ve traveled the country and photographed America. A lot have done it. And done it better than me. But something that was missing for me were folks’ names. I wanted to know that the photographers loved their subjects, that they shook people’s hands and told ‘em that they matter. So This Wild Idea is me getting out there and doing that: living my dream.

What I found out there is that everyone has a story, even if they don’t think so. Most folks want to be heard; they just want someone to listen. And after 200+ days of using my camera every single day, I found you can make a compelling photograph anywhere, even if it’s raining and you don’t want to get out of bed. Every story is worth telling! Life is beautiful when you become interested in grandmothers planting heirloom seeds in their backyards.

The photos of my coonhound Maddie evolved organically, like a lot of good things in life do. Maddie is a lighthearted pause to my daily life. I love meeting new folks and hearing their stories, but some days it feels draining. I always have to be on. But Maddie is easy to photograph — she’s always there! For close to 7 months, we’ve spent every day together. It’s become a way for me to breathe from my daily life, to do something funny, then snap some photos inspired by Wegman, Eggleston, and the Bechers -– folks I always loved.

Theron and Maddie are all up on the Instagram blog today! Hooray!

The Tangential: Instagram, I Wish I Knew How to Quit You

I tried going just one day without opening my Instagram app. It was…terrible.

I wondered what was happening in the lives of the six acquaintances who are the only people I know who actually post to Instagram, but who do so constantly.

What were they eating? I missed seeing their plates.

Were their children still cute? I had no idea.

Were their trees still ominous? I could only assume.

What concerts were they attending? Those blurry photos were better than nothing.

What flowers were they seeing? And were those flowers wet with morning dew?

Were their sunburns peeling? I HAD TO KNOW.



Like everyone else I’m completely enamored with Instagram. The app makes it easy to apply nice filters to photos and share them with friends and includes simple liking and commenting features. The app’s free, the service is free. It’s awesome.

You can find me in the app with the username garrettmurray.

I 100% agree. Instagram fills the gap in my social life that used to be held so dearly by a thriving flickr community that is now largely (for me at least) stagnant and under used.

username bradeshbach