Why hello there. 

I'm Brad, a creative strategist living in Chicago. This is a steady stream of things I make, see and think.

Highlights from the worlds of advertising, startups, comedy, space, Internet hijinx, and my life in Chicago.

Do say hello.


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When Brad Eshbach interviewed for a job at Publicis-owned Denuo, the agency didn’t ask much about his experience, his former employers or even about his previous client work. Instead, the interview was based around a website he created one weekend that tracks the number of people in space at any given moment, aptly named HowManyPeopleAreInSpaceRightNow.com.

“I made the site on a whim, slightly inebriated, at 2 a.m. one morning in 2009,” Eshbach said. “But I had no idea what it would turn into. It’s done more for me professionally than anything else I’ve ever done.

Want To Build An Agency Career? Make Something.

Jack Marshall at DigiDay wrote a smart piece about how having side projects that you can speak passionately about will do more for your career than even the prettiest of resumes.

Not gonna to lie… it felt great waking up to this article being all over my feeds.

On Being Laid Off
A few weeks ago I was locked in a conference room until midnight, chugging along on a new and really enthralling project at work. It was a small team of people gearing up for what was inevitably going to be a few weeks of long nights. I was honored to have been chosen for the project and loving life.
The next day I was laid off. Boom. Roasted.
Walked into a remote conference room to be greeted by my boss (in from San Francisco and whom had fought tooth and nail to save me/my team), a woman from HR, and three water bottles. 
I was one of dozens and dozens people chopped in typical (and unfortunate) agency fashion.

"This has nothing to do with merit"
"I can’t believe you are one of the ones we are losing"
"I would love to set Brad up with my daughter"

-Things said while I was being let go
I enjoyed and benefited from my time with Razorfish. Learned more than I thought I could and worked on a list of brands I still can’t believe is real.
Above all else, I’ll miss my fellow Denuo’ers. Glad to have been a part of that rag-tag team of misfits doing next level work and enjoying every minute of it.
So to all the agencies (big and small), startups, consulting firms, technical cofounders, or strip clubs looking for a digital strategist with a flair for Internet hijinx and an infectious personality, let’s talk!
Everyone else: I’ve got more time on my hands then I know what to do with and the weather keeps getting nicer. Who is trying to hang out?
Onward and upward, Generation (F)unemployment!   High-res

On Being Laid Off

A few weeks ago I was locked in a conference room until midnight, chugging along on a new and really enthralling project at work. It was a small team of people gearing up for what was inevitably going to be a few weeks of long nights. I was honored to have been chosen for the project and loving life.

The next day I was laid off. Boom. Roasted.

Walked into a remote conference room to be greeted by my boss (in from San Francisco and whom had fought tooth and nail to save me/my team), a woman from HR, and three water bottles.

I was one of dozens and dozens people chopped in typical (and unfortunate) agency fashion.

"This has nothing to do with merit"

"I can’t believe you are one of the ones we are losing"

"I would love to set Brad up with my daughter"

-Things said while I was being let go

I enjoyed and benefited from my time with Razorfish. Learned more than I thought I could and worked on a list of brands I still can’t believe is real.

Above all else, I’ll miss my fellow Denuo’ers. Glad to have been a part of that rag-tag team of misfits doing next level work and enjoying every minute of it.

So to all the agencies (big and small), startups, consulting firms, technical cofounders, or strip clubs looking for a digital strategist with a flair for Internet hijinx and an infectious personality, let’s talk!

Everyone else: I’ve got more time on my hands then I know what to do with and the weather keeps getting nicer. Who is trying to hang out?

Onward and upward, Generation (F)unemployment!

Facebook’s (thefacebook) First Media Kit (2004)

Before the IPO, before Timeline, before the Oscars, before privacy mattered, before they dropped the “the”, and before the world knew.

Before it all there were just a couple dudes, trying to contain tempest is a teapot. Trying to build the future and bring the world around for the ride.

Then Justin Timberlake had to ruin everything.

(Thanks Digiday for the scans)

Sunday’s with TED

"What is completely lacking is a class of people that have immense amounts of power but no money at all."

Ad man Rory Sutherland, a TED superstar, gives another great talk about Behavioral Economics and why a bigger budget can often lead to missed opportunities.